DF.com v12 Beta 1

I’m happy to announce we’ve moved out of alpha class release into beta class release for version 12 of digitalflood.com. We are back in black again and looking sharp in our new tuxedo of a web site. The new server is doing very well with the normal site load. In about a week or so we’ll finalize the graphics on the site then move into full release. We thank you, as always, with sticking with us while we sort things out and make the site better.

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Vol. 6 Ep. 3 Rescheduled to Tomorrow

Due to some production delays I’ve pushed back the release of “digitalflood Pirate Radio Volume 6 Episode 3″until tomorrow night (1/20/10). I’m just over 30% into post production and there should be no issue getting it out by then. Sorry about that.

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Paranormal Activity (The Movie)

Paranomal Activity - The MovieIn the grand world of entertainment there have been many attempts at using the web to launch a product. Some have been spectacularly successfully and some have been even more spectacularly horrible. Either way, the web is more and more becoming an important (if not cheap) way to launch marketing campaigns for any media release– this especially holds true for films where the web was seemingly made to host interactive trailers, pictures, and aggregate news on the release.

Years back you may recall the “Blair Witch Project“, which appeared in Cannes to much critical acclaim. The film appeared in 1999 at Cannes and was given little fanfare besides a small lightly built web site featuring clips, stories, and folklore surrounding the movie’s back story. For many (admittedly myself included) on first watch of the “leaked” film from a movie site. the film seemed very real. It was shot unlike any other film in a very long time using hand held camcorders, quick cuts, and little to no special effects. This intensified the overall feeling and lent credibility to the film’s believability. By the time the film made it to major release and we’d all had a chance to watch it a few more times there were some things in the film that clearly spelled out it was both acted, as well as, scripted; but nevertheless it was a highly successful way to launch a film.

Ten years later a new film hopes to recapture that “Blair Witch Project” feel using both the web and that same recorded live with a camcorder feel. The film is “Paranormal Activity“. The spin this time is we do know out the door it’s both acted and scripted. Instead the web site is used as a campaign launch to show localized movie theaters where demand for the film exists. You can go to the site and show your support by “demanding” the film in your zip code. Each zip code affiliates with a bigger release zone (for example my area collates with “metro-NYC”) and using those metrics the film makers plan to show the release outlets where the film should be released beyond the initial and already launch “limited” release. It’s a great idea and it appears to be working well in their favor. Better yet– voting requires an email address so you know that the marketing team will have a field day with actually knowing who to spend their advertising dollars on, as well as, being able to directly notify the viewers when the film is out in a given area.

It goes to show you that even an old concept can be revamped to meet new ends and that as the web continues to evolve it not only can live in harmony with traditional media, but augment the ability for actual investment to be put behind those releases. I personally like that idea and applaud the marketing team behind it for their efforts.

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The Inevitable Return

After nearly one year on hiatus and without a consistent release schedule for over two years, Digitalflood Pirate Radio is back! Jump over to the Pirate Radio Webcasts section to download Volume 4 Episode 1. Over 60 solid minutes of my mixing. I get eclectic (and strange as usual) crafting an up and down ride Cut Like Crack Style. The result: Sonic chaos and soundtrack you’re bound to dance to. Let’s get into it!

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